Boogers, butts and beyond! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won’t-stop-screaming brand. Babies are cute. Parenting isn’t always. For all those perfect moments, there’s Instagram. For everything else, we’ve got you.